Martinez brothers have been running a carpentry business in the city of Orlando for the last 12 years. Even though they are some of the best carpenters that you have probably never heard about before, they just get average number of clients. Their neighboring shop is also in the same business and they get more business than the Martinez brothers just because their shop is bigger, they have more money to spend on the advertisements and they are a full-fledged company.
Martinez Brothers not only provided an impeccable service, their main goal of the day used to be to serve and impress as many clients as possible instead of making as much money as possible. But then things changed, both the brothers got married to their girlfriends and they had kids on the way. Their wives couldn’t work and the bills were increasing. One of the brothers (Jim) got the idea that they should focus more on advertising their business and start some gimmick to expand the number of clients. The other brother (Ryan) was impressed with the idea but he had no clue what Jim was talking about. Jim then explained Ryan that they will first buy the best radar detector on the market, and then start guaranteeing a visit within 3 hours or 50% off to the clients. Ryan never heard about radar detector before and was in a dilemma. Jim told Ryan that he will handle it and the top radar detectors are really something to rely upon.
Jim ordered a radar detector and put a Google Adsense ad. They became pretty popular within a week, started getting 6 times the number of calls that they did before and raised their prices as well. Now they make 5 times the profits that they did before after about an year of buying the radar detectors and working on Jim’s idea. Jim has a son and Ryan has a daughter. The Martinez brothers are happier than ever before.