Yodha Gera Pvt Ltd (name changed) is a very old family business based in New Delhi. If you have ever been to the city of New Delhi, you must be aware of a market that goes by the name Pallika Bazar. Pallika Bazar was the first centrally Air Conditioned market in the city of New Delhi. The family started its business back in the early 1960s and they are the richest among all their relatives.
Yodha Gera Pvt Ltd’s business has been seeing a constant downfall since the mid 1980s. In the early 2000s, they were on the verge of shutting down forever, but someone suggested selling on websites like eBay, Amazon and Etsy. The family was so unaware about how to sell online that it took them about a month only to learn how to sell there.
Yodha Gera was doing very well selling their products online. They even had to hire a couple of employees only to take care of the online orders and taking them to the courier shop.
By the year 2017, all their accounts on different online stores were shut down due to one or another violation of Terms and Conditions. The family decided to start selling on their own website.
They were very enthusiastic about selling on their own website but it wasn’t as easy as they thought it would be. Very few people are interested in buying from an unfamiliar site and you have to create a brand first if you want to sell on your own website.
Yodha Gera Pvt Ltd then came across mtsyconsulting marketing, contacted them and told them their whole story. It was a piece of cake for MTSY Consulting to turn any company into a brand, and Yodha Gera Pvt Ltd was already so old and did their work so honestly, the task was much easier to make them into a world-class brand.
It took MTSY only 75 days to make Yodha Gera a household name and today, Yodha Gera has been selling more lamps than ever before.