Category Archives: Business and Economy

Village Boy from Bihar made it big with email marketing software

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Suresh is a 21 year old boy from the village of Koilwar in Bihar. He was only 19 when he left home to find a job in New Delhi. On his first day, he successful landed a job as an assistant in a Cyber Cafe. The work timings were 10 AM to 9 PM everyday, no holiday except for Holi or Diwali, Suresh was willing to work even more but the salary wasn’t enough for him and his family to survive. Only Rs. 5000 a month; he said to himself “Something is better than nothing” and continued working there. Suresh was very hard-working, ambitious and would go to any extent to make his family live a good life. One big advantage that he had as a Cyber Cafe employee was that he had an all-time access to the online world and instead of wasting those precious hours on Facebook or Twitter, Suresh used to lookout for stuff he could do online to make some money. He tried surveys, and petty other jobs but he knew that he can make it bigger.

One day he stumbled upon email marketing campaign software and the webpage that it was featured upon looked very attractive to him. He started researching day and night about it. His English wasn’t good as he was from a village in Bihar and they talk only Bhojpuri there mostly and Hindi is like English to them.

After he understood clearly and how he could benefit from it, he instantly called his mother who creates and sells handmade soaps and candles in her village. He asked her whether she can create more of those, his mother said “Why not? I would be more than happy to”. He bought the software and started using it to sell the handmade soaps and candles that her mother made, he got several big retail sellers as buyers who sold the same handmade candles and soaps branded as their own in great packaging and now, he and his mother together have been making over Rs. 1, 00, 000 a month.